The George Crosby

The George is a spacious, family-friendly pub at the heart of Crosby village, offering a fantastic opportunity for a new operator to take on a versatile, well-established venue.

The George is a spacious, family-friendly pub at the heart of Crosby village, offering a fantastic opportunity for a new operator to take on a versatile, well-established venue. With its wide selection of cask ales, draft beers, cocktails, teas, and coffees, plus a value-to-mid-market food menu, the pub caters to a broad customer base — from casual drinkers to families looking for an affordable meal out. The layout provides ample seating and a welcoming atmosphere, making it an ideal setting for everything from weekday lunches to evening socialising. Already a firm favourite with locals, The George has the potential to grow further through enhanced food service, events, and entertainment, ensuring it remains a hub of community life. The pub also benefits from a Dark Kitchen model that supports off-site delivery as well as in-house dining, with agreement flexibility for a new operator to continue or expand this income stream. For someone with vision and hospitality flair, The George is a ready-made opportunity to run a pub in Merseyside with strong foundations and huge growth potential. Key Features • Fully fitted trade kitchen: Able to cater for all different menu styles and events  • Accessibility: Wheelchair access and baby-changing facilities are available, ensuring comfort for all guests. • Function area: The Lane Lounge is available for private hire, accommodating up to 75 guests standing or 40 seated. It's suitable for various events, from birthdays to corporate gatherings. • Beer Garden: Relax in the spacious beer garden, ideal for enjoying drinks in the fresh air • Amenities: The George is equipped with multiple television screens, making it an ideal spot for sports enthusiasts to watch live events. Additionally, the pub offers free Wi-Fi, catering to patrons who wish to stay connected. • Overall, The George Pub in Crosby offers a blend of traditional charm and modern amenities, making it a popular spot for locals and visitors alike. Business & Financial Information • Estimated ingoings (upfront): £12,045 • Full deposit: £11,250 • Agreement fee: £795 • Guide rent (weekly): £865 • Guide rent (annual): £45,000 • Forecast turnover (weekly): £17,341 • Forecast turnover (annual): £901,756 Ideal Operator Taking over The George as a self-employed publican is a fantastic opportunity for those passionate about hospitality. This role involves managing daily operations, enhancing customer experiences, and driving business growth. Ideal candidates should have experience in pub or restaurant management, strong leadership skills, and a good understanding of financial management to ensure profitability. Local knowledge and community connections will be valuable in establishing the pub as a welcoming hub. Success in this role requires event planning enthusiasm, from live music to quiz nights, alongside a strong focus on a quality food offerings. A Personal Licence is essential, along with knowledge of health and safety regulations and operational management. Engaging with the local community and fostering customer loyalty will be key to continuing The George's success. Private Accommodation There is a private accommodation located above the George consisting on 4 bedrooms, bathroom, kitchen and lounge.  Regional Manager's Thoughts The George in Crosby is a fantastic opportunity for an ambitious publican to lead a well-loved community hub. The ideal operator will have hospitality experience, strong leadership skills, and a customer-focused approach to delivering top-quality food, drinks, and entertainment. Financial acumen, marketing know-how, and a passion for community engagement are key to driving growth and making The George a go-to destination. With an established customer base, room for growth, and support from regional management, this is a chance to run your own business while benefiting from a 5-year fixed-term tenancy agreement. The George is primed for success, offering a great platform to create a thriving, community-centric venue. Surrounding Area The George enjoys a prime position in Crosby village, surrounded by shops, cafés, and residential housing that ensures steady local footfall. Just a short walk away is Crosby Beach, home to Antony Gormley’s world-famous Another Place sculptures (known locally as the “Iron Men”), which attract both tourists and day-trippers year-round. The immediate area is predominantly residential, with a strong community of families, professionals, and retirees who value welcoming pubs as social hubs. With its central location, The George is perfectly placed to serve both loyal locals and visitors exploring the coast, making it a versatile and resilient business. For the right operator, this is a standout pub tenancy in Crosby — a chance to build on the pub’s reputation, tap into both local and visitor markets, and create a thriving, community-focused business in one of Merseyside’s most attractive seaside towns.