City Arms Oxford
Summary
The City Arms, located on Cowley Road in Oxford, is one of the city’s most popular student pubs and sports bars, known for its lively atmosphere, loyal following, and prime city location.
Description
The City Arms, located on Cowley Road in Oxford, is one of the city’s most popular student pubs and sports bars, known for its lively atmosphere, loyal following, and prime city location. Set within a striking 1938 Jacobean Revival-style building, this pub has long been part of Oxford’s social fabric — a place where generations of locals, students, and sports fans have come together to relax, celebrate, and enjoy great hospitality.
Today, the City Arms is a high-footfall venue that combines the buzz of a modern sports bar with the warmth of a traditional local. Inside, guests enjoy multiple large screens and projectors showing Sky Sports and TNT Sports, pool tables, and a vibrant open layout that encourages social connection. Outside, a spacious beer garden offers the perfect space for sunny-day drinks, student socials, or private gatherings.
The venue’s trade is event-led and energetic, thriving on major sporting fixtures, student nights, and community celebrations. Between peak times, there’s further opportunity to build trade through quizzes, themed events, or private hire — making the City Arms a versatile, year-round business.
With its mix of heritage, location, and youthful energy, this is an exciting opportunity for an ambitious operator to run a pub in Oxford that’s as much a community landmark as it is a modern destination for socialising, sport, and entertainment.
Key Features
• Prime Location:
• Situated on Cowley Road — Oxford’s busiest, most diverse social hub — with strong student and local footfall.
• Core Audience:
• Primarily Oxford Brookes students and young professionals; secondary trade from locals and sports fans.
• Sports Focus:
Multiple large TVs and projectors showing Sky Sports and TNT Sports — a major draw for football and rugby events.
• Vibrant Atmosphere:
Energetic, informal, and social — a go-to venue for groups, pre-drinks, and live events.
• Large Bar & Seating Area:
Central bar with ample seating, booths, and open space designed for high-volume service.
• Outdoor Beer Garden:
Heated, well-furnished outdoor area ideal for summer trade, smokers, and group bookings.
• Food & Drink Offering:
Pub classics (burgers, pizzas, sharers) and value-driven drinks range with cocktail deals and draught beers.
• Event & Hire Space:
Dedicated pool area for semi-private hire; popular with student societies and small parties.
• Operational Strengths:
High trade during sports events and term time; thrives on promotions, themed nights, and community engagement.
Business & Financial Information
• Estimated ingoings (upfront): £15,795
• Full deposit: £15,000
• Agreement fee: £795
• Guide rent (weekly): £1,154
• Guide rent (annual): £60,000
• Forecast turnover (weekly): £20,882
• Forecast turnover (annual): £1,085,854
Ideal Operator
Energetic & Hands-On – Visible on the floor, leads by example, thrives in a busy, social environment.
People-Focused – Builds great relationships with students, locals, and regulars; friendly and approachable.
Strong Leader – Motivates and manages a young team with clear direction and good communication.
Event & Sports Savvy – Understands how to run live sports, promotions, and themed nights that drive trade.
Commercially Minded – Keeps tight control of costs, stock, and staffing while maximising sales.
Organised & Reliable – Maintains high standards in cleanliness, safety, and daily operations.
Creative Promoter – Uses social media and local networks to market events and keep the pub lively.
Adaptable – Adjusts easily to term-time peaks, quiet periods, and changing customer mixes.
Inclusive & Community Aware – Makes the pub welcoming to everyone, reflecting Cowley Road’s diversity.
Private Accommodation
Large lounge with an integral kitchenette
Three Bedrooms
Bathroom
Regional Manager's Thoughts
I am excited to be able to market this venue; this truly is an exceptional site and an opportunity not to be missed! We have a great opportunity for an experienced independent operator to make their mark and take on an already great pub, add their touch and develop site into a fantastic offer, such a gem of an opportunity very rarely comes to the market.
Due to the high level of interest expected, I strongly recommend that you contact me promptly to avoid any disappointment.
Surrounding Area
Located on Cowley Road in East Oxford, the City Arms sits at the heart of one of the city’s most vibrant and culturally diverse neighbourhoods. This area is famous for its student energy, independent cafés, bars, and live music venues, creating a constant flow of visitors throughout the day and night.
With Oxford Brookes University just minutes away and the University of Oxford easily accessible, Cowley Road has long been the centre of Oxford’s student nightlife — and the City Arms is perfectly positioned to capture that buzz. The mix of students, young professionals, and long-time locals gives the area its unique, sociable character, with steady footfall year-round.
In short, Cowley Road and East Oxford form a dynamic, multicultural community — youthful, creative, and always buzzing. The City Arms stands as a natural hub within that energy: a place where students, locals, and visitors come together over great food, sport, and conversation.
Upfront cost
£15,795
Cost type:
Upfront
Key facts
Upfront cost
£15,795
Turnover (annual)
£1,085,854
Rent
£60,000 (annual)
Location
288 Cowley Road, Oxford, Oxfordshire OX4 1UR
Location shown at seller’s request for confidentiality. Exact details may be available after enquiry.
Enquire
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