Crown Ludgershall

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The Crown is located at the heart of the small Wiltshire town of Ludgershall, on the A342 between Andover and Devizes / Marlborough, and also close to the beautiful cathedral city of Salisbury. The Crown is a true local gem with great potential - an inviting pub that sits proudly at the centre of village life, with strong military links. With its traditional charm and welcoming character, it offers a perfect blend of community, comfort, and entertainment. Inside, there is a good-sized traditional trade area which can seat around 50 guests, plus a games area with pool and darts, all supported by 4 TVs. Outside, The Crown boasts three impressive and versatile trade areas – two to the rear with around 24 benches in total, some of which are covered and have heating, plus 3 TVs. There is a third outside area on its prominent roadside frontage. Whether you’re here to watch sport, enjoy pub activities, or just have a pint at the bar or in the garden, The Crown is a proud, vibrant cornerstone of Ludgershall - a pub where the community comes together. The Crown is a great opportunity for anyone looking to run a pub in Wiltshire. With its mix of indoor and outdoor trade areas, strong sporting offer and welcoming community feel, it’s the perfect site for an operator to build a thriving pub business in Ludgershall. Key Features • Great community pub in a prominent central roadside location • Strong links and associations with nearby military personnel and traditions • Decent bar area including pool and darts zone • Easy-to-operate servery • 3 hand-pulls • 4 TVs inside, 3 outside • Approx. 50 seats incl. some fixed seating • Basic trade kitchen • 2 bed flat in good condition, plus separate 1 bed flat Business & Financial Information • Estimated ingoings (upfront): £5,250 • Full deposit: £5,250 • Guide rent (weekly): £404 • Guide rent (annual): £21,000 • Forecast turnover (weekly): £346,730 • Forecast turnover (annual): £346,729 Ideal Operator The ideal operator will genuinely care and have a passion for the local community and will actively engage with it, hosting charity events, supporting local causes, and collaborating with neighbouring associations and businesses to foster goodwill and mutual benefit. They will understand and cater for serving and ex-military personnel, including honouring traditions and commemorations. They will identify new opportunities, adapting to changing customer demands and creating unique events and collaborations. They will be entrepreneurial and innovative and have a vision for creating a welcoming space where people can gather, socialise, and feel connected. Private Accommodation The flat is in good condition and is well-proportioned, comprising 2 bedrooms, along with a sitting room, kitchen, bathroom, and shower-room. There is also a separate 1-bed flat with its own shower-room. Each flat has its own staircase, so there is versatility in how the accommodation is accessed. Regional Manager's Thoughts There is great potential here to continue to grow this thriving community pub. Opportunities abound, and include developing an appropriate rhythm of the week activities, capitalising on the outside space, furthering links to military personnel and traditions, enhancing the drink range, and introducing a simple and effective food offer. Surrounding Area Ludgershall is a small historic Wiltshire town rich in charm and community spirit, blending rural beauty with centuries of history, including the remains of a medieval castle. With its close-knit feel, a wide range of local shops, and welcoming pubs, Ludgershall offers a peaceful yet lively ‘village’ atmosphere, making it a proud home for residents and a warm destination for passers-by and visitors. The military areas of Tidworth and Perham, and nearby, with Bulford, Larkhill, Upavon and Andover also in close proximity. Running a pub in Ludgershall means being part of a historic Wiltshire town with strong military connections, a close-knit community and plenty of local trade. With nearby towns like Andover and Salisbury within easy reach, it’s an ideal location to grow a successful pub business in the South West.