George And Dragon Kendal

The George and Dragon is a stunning community pub located in the heart of Kendal, just off the town’s main thoroughfare. Its prime position makes it a popular destination for locals and visitors alike.

The George and Dragon is a stunning community pub located in the heart of Kendal, just off the town’s main thoroughfare. Its prime position makes it a popular destination for locals and visitors alike. Inside, you’ll find a spacious trading area anchored by a large bar, complemented by multiple HD screens throughout the venue—perfect for catching every moment of live sporting action. With full access to Sky Sports and TNT Sports, the pub is a go-to spot for fans of football, rugby, and more. For those who enjoy getting involved, the pub offers a pool table and darts board and proudly hosts two competitive pool teams, adding to its lively atmosphere. Outside, a generous beer garden provides the ideal space for socialising, complete with a large-screen TV so guests never miss a game—even in the fresh air. While the George and Dragon is already a well-loved local, there is significant potential for growth. The venue boasts a large function room and benefits from a late license until 3 a.m. on weekends, creating exciting opportunities for events, private parties, and entertainment nights. This is a fantastic chance for an operator with entrepreneurial flair to elevate the pub to new heights. Key Features • Boosted Operator Earnings of 20% of net revenue: £145,600 – and that's just the baseline! • Supercharge Your Income: Take home an additional 10% of profit above budget when you manage a high-volume pub! This bonus recognises the extra effort required to run a thriving pub. • Important Note: We do not ask you to invest your own money into the pub. You simply pay a £2,000 bond. • Become a Craft Union Star: Increase your income by becoming a centre of excellence. • Free BII Membership • Be the Best: Win an all-expenses-paid trip to our yearly operator awards! • Join a Growing Family: Be part of Craft Union's rapidly expanding estate, partnering with the UK's biggest pub company. • Rent-free Accommodation (where applicable) • Full Utilities Paid: Gas, Electric & Water (for the entire building including the accommodation) • Cost of Sky & TNT Sports Included (pay-per-view events agreed upon with your Regional Manager) • Security & Entertainment Packages Available (as agreed with your Regional Manager) • Business Rates Covered • Dedicated Support of a Regional Manager: Get ongoing guidance and support to develop your pub's proposition and build strong community engagement, leading to boosted sales opportunities. Business & Financial Information • Estimated ingoings (upfront): £2,000 • Full deposit: £2,000 • Forecast turnover (weekly): £728,000 • Forecast turnover (annual): £728,000 Ideal Operator The ideal operator for the George & Dragon is an experienced and dynamic individual with a genuine passion for running a thriving community pub. They will understand the importance of catering to a diverse customer base, valuing loyal regulars while also creating an exciting atmosphere for younger guests who love spending their weekends enjoying music and late-night entertainment. This person will have proven experience managing venues with a late license and will be confident in maintaining a safe, welcoming, and enjoyable environment for all. They’ll be a strong leader with excellent organisational skills, capable of building a team that delivers exceptional service every time. Commercially savvy and results-driven, the operator will approach this opportunity with a clear vision and a well-thought-out plan for growth. From hosting events and maximising the function room’s potential to driving sales through creative promotions and social media engagement, they’ll bring entrepreneurial flair and energy to elevate the George & Dragon to new heights. Private Accommodation The private accommodation consists of 3 bedrooms, with a lounge, kitchen, bathroom and separate toilet. As part of the upcoming investment, the accommodation will also be refurbished. Regional Manager's Thoughts Regional Manager Matt says: “We’re looking for an operator who is confident, ambitious, and ready to breathe new life into this business. This is a fantastic opportunity for someone who can combine creativity with commercial focus to drive growth and deliver exceptional results in partnership with us. The George & Dragon has huge potential, and with the right sales strategy and a willingness to make full use of the venue’s late license, this pub can truly reach new heights. We need someone passionate about creating a vibrant, welcoming atmosphere while maintaining the highest standards of safety and customer care. If you’re ready to take on a challenge and make a real impact, this could be the perfect role for you.” Surrounding Area The George and Dragon is perfectly located in the heart of Kendal, a vibrant market town often referred to as the “Gateway to the Lake District.” Kendal is steeped in history, famous for its charming architecture, cobbled streets, and cultural heritage. The town attracts thousands of visitors each year thanks to its proximity to Windermere and the stunning landscapes of the Lake District National Park, making it a prime spot for tourism and hospitality. Kendal itself offers a lively mix of independent shops, cafés, and restaurants, alongside popular attractions such as Kendal Castle, Abbot Hall Art Gallery, and scenic riverside walks. The area is also home to a strong local community with a passion for sports, live entertainment, and social gatherings—perfect for a pub that thrives on creating memorable experiences. With excellent transport links and a steady flow of visitors, the George and Dragon is ideally positioned to become a go-to destination for both locals and tourists.